Social media serves as a vital tool for athletes, enabling them to connect with fans and share journeys while also attracting sponsorships, brand partnerships, and new contracts.

Founder Steven Fares is a published sports photographer and passionate sports enthusiast, particularly in football (soccer). He has documented significant moments for CF Montreal in the MLS and has covered charity events worldwide, including the "Match for Hope" in Doha, Qatar.

With extensive experience in sports event, the next step is to spotlight the athletes themselves and address their content needs across all social media platforms.